Roles
1. Brand & Marketing Strategist
Contract Type: full_time_employee
Contract Type Justification: A full-time Brand & Marketing Strategist is crucial for developing and executing the 'provocative marketing' strategy and ensuring brand alignment, especially given the need to mitigate potential backlash. The role requires dedicated focus and consistent effort.
Explanation:
To craft and execute the 'provocative marketing' strategy, ensuring it aligns with the brand and resonates with the target audience while mitigating potential backlash.
Consequences:
Ineffective marketing, brand damage, failure to attract the target audience, and potential social media backlash.
People Count:
min 1, max 2, depending on the complexity of the marketing campaigns and the need for specialized skills (e.g., social media marketing, public relations).
Typical Activities:
Developing and executing marketing campaigns, managing social media presence, conducting market research, analyzing customer feedback, creating brand guidelines, and mitigating potential negative publicity.
Background Story:
Astrid Nielsen, originally from Aarhus, Denmark, has always been fascinated by the power of storytelling and its impact on consumer behavior. She holds a Master's degree in Marketing and Communications from Copenhagen Business School and has five years of experience working with various brands, both big and small, in crafting compelling narratives. Astrid is particularly skilled in social media marketing and has a knack for creating viral content. She's familiar with the Copenhagen market and understands the nuances of Danish consumer preferences. Astrid is relevant because she can navigate the fine line between 'provocative marketing' and brand alignment, ensuring the shop's message resonates positively with the target audience.
Equipment Needs:
High-end computer with graphic design and video editing software, access to social media analytics tools, marketing automation platform, and a budget for advertising and promotional materials.
Facility Needs:
Dedicated workspace with access to market research data, collaboration tools, and a creative environment for brainstorming marketing campaigns.
2. Executive Chef / Product Innovation Lead
Contract Type: full_time_employee
Contract Type Justification: A full-time Executive Chef / Product Innovation Lead is essential for developing unique, high-quality plant-based meat alternatives and signature items, aligning with the 'Builder's Bistro' approach. This role requires dedicated focus and expertise.
Explanation:
To develop unique, high-quality plant-based meat alternatives and signature items that meet customer expectations and align with the 'Builder's Bistro' approach.
Consequences:
Lack of innovative product offerings, inability to create a signature item, and failure to differentiate from competitors.
People Count:
1
Typical Activities:
Developing plant-based recipes, sourcing ingredients, managing kitchen staff, ensuring food quality, creating signature items, and experimenting with new flavors and techniques.
Background Story:
Bjørn Hansen, born and raised in Copenhagen, has spent his entire career in the culinary arts. He trained at a Michelin-starred restaurant before transitioning to plant-based cuisine. Bjørn has a deep understanding of flavor profiles and ingredient combinations, and he's passionate about creating innovative and delicious vegan dishes. He has experience in product development and is skilled in using locally sourced ingredients. Bjørn is relevant because he can develop unique and high-quality plant-based meat alternatives and signature items that meet customer expectations and align with the 'Builder's Bistro' approach.
Equipment Needs:
Professional kitchen equipment (ovens, stoves, mixers, etc.), specialized tools for plant-based meat preparation, access to a well-stocked pantry with diverse ingredients, and a budget for recipe development and experimentation.
Facility Needs:
Fully equipped test kitchen with ample space for recipe development, food preparation, and quality control. Access to local ingredient suppliers and a tasting panel for product feedback.
3. Operations Manager
Contract Type: full_time_employee
Contract Type Justification: A full-time Operations Manager is necessary to oversee day-to-day operations, manage staffing, optimize inventory, and ensure efficient production processes to achieve profitability goals. This role requires constant oversight and management.
Explanation:
To oversee day-to-day operations, manage staffing, optimize inventory, and ensure efficient production processes to achieve profitability goals.
Consequences:
Inefficient operations, increased costs, supply chain disruptions, and failure to meet customer demand.
People Count:
1
Typical Activities:
Managing staff, overseeing inventory, optimizing production processes, ensuring customer satisfaction, controlling costs, and implementing operational procedures.
Background Story:
Signe Jensen, a native of Odense, Denmark, has a background in business administration and operations management. She has worked in various industries, including retail and food service, and has a proven track record of optimizing processes and improving efficiency. Signe is highly organized and detail-oriented, with a strong focus on cost control and customer satisfaction. She's familiar with the challenges of managing a small business and is adept at problem-solving. Signe is relevant because she can oversee day-to-day operations, manage staffing, optimize inventory, and ensure efficient production processes to achieve profitability goals.
Equipment Needs:
Computer with inventory management software, point-of-sale (POS) system, and communication tools for managing staff and suppliers.
Facility Needs:
Office space with access to operational data, inventory records, and communication channels for coordinating with staff and suppliers. Access to the shop floor for overseeing operations.
4. Financial Controller
Contract Type: full_time_employee
Contract Type Justification: A full-time Financial Controller is needed to develop and manage the budget, track expenses, conduct financial analysis, and ensure the financial sustainability of the business. This role requires dedicated financial expertise and oversight.
Explanation:
To develop and manage the budget, track expenses, conduct financial analysis, and ensure the financial sustainability of the business.
Consequences:
Poor financial planning, cost overruns, delayed profitability, and potential business failure.
People Count:
1
Typical Activities:
Developing budgets, tracking expenses, conducting financial analysis, preparing financial reports, managing cash flow, and ensuring compliance with accounting regulations.
Background Story:
Mads Christensen, hailing from Aalborg, Denmark, is a seasoned financial professional with over 10 years of experience in accounting and financial management. He holds a Master's degree in Finance from Aarhus University and is a certified public accountant. Mads has worked with various companies, from startups to established corporations, and has a deep understanding of financial planning and analysis. He's skilled in budgeting, forecasting, and risk management. Mads is relevant because he can develop and manage the budget, track expenses, conduct financial analysis, and ensure the financial sustainability of the business.
Equipment Needs:
Computer with accounting software, financial modeling tools, and access to financial data.
Facility Needs:
Dedicated office space with secure access to financial records and communication channels for interacting with financial institutions and auditors.
5. Compliance and Regulatory Specialist
Contract Type: independent_contractor
Contract Type Justification: A Compliance and Regulatory Specialist can be an independent contractor or part-time employee, depending on the complexity of the regulatory landscape. Given the need for initial setup and ongoing monitoring, an independent contractor provides flexibility and specialized expertise without the commitment of a full-time employee.
Explanation:
To ensure compliance with Danish food safety regulations, obtain necessary permits and licenses, and manage relationships with regulatory bodies.
Consequences:
Fines, legal liabilities, delays in opening, and potential business closure.
People Count:
min 0.5, max 1, depending on the complexity of the regulatory landscape and the need for ongoing compliance monitoring. This role could be part-time or outsourced.
Typical Activities:
Ensuring compliance with food safety regulations, obtaining permits and licenses, managing relationships with regulatory bodies, conducting risk assessments, and developing compliance plans.
Background Story:
Freja Rasmussen, originally from Roskilde, Denmark, is a legal expert specializing in food safety and regulatory compliance. She holds a law degree from the University of Copenhagen and has worked with various food businesses, advising them on compliance matters. Freja is highly knowledgeable about Danish food safety regulations and has experience in obtaining necessary permits and licenses. She's detail-oriented and meticulous, with a strong focus on risk management. Freja is relevant because she can ensure compliance with Danish food safety regulations, obtain necessary permits and licenses, and manage relationships with regulatory bodies.
Equipment Needs:
Computer with access to legal databases, regulatory guidelines, and communication tools for interacting with regulatory bodies.
Facility Needs:
Dedicated workspace with access to regulatory information and communication channels for interacting with the Danish Food and Veterinary Administration and other regulatory bodies.
6. Supply Chain Coordinator
Contract Type: full_time_employee
Contract Type Justification: A full-time Supply Chain Coordinator is needed to establish and maintain reliable supply chains for plant-based ingredients, negotiate contracts with local suppliers, and ensure consistent product quality. This role requires dedicated focus and management.
Explanation:
To establish and maintain reliable supply chains for plant-based ingredients, negotiate contracts with local suppliers, and ensure consistent product quality.
Consequences:
Supply chain disruptions, increased costs, inconsistent product quality, and inability to meet customer demand.
People Count:
min 1, max 2, depending on the complexity of the supply chain and the number of suppliers managed. A second person may be needed to focus on local sourcing.
Typical Activities:
Sourcing ingredients, negotiating contracts with suppliers, managing inventory, ensuring product quality, and optimizing supply chain logistics.
Background Story:
Lars Petersen, born in Esbjerg, Denmark, has a background in logistics and supply chain management. He has worked with various companies, including food manufacturers and distributors, and has a proven track record of establishing and maintaining reliable supply chains. Lars is skilled in negotiating contracts with suppliers and ensuring consistent product quality. He's highly organized and detail-oriented, with a strong focus on cost control and efficiency. Lars is relevant because he can establish and maintain reliable supply chains for plant-based ingredients, negotiate contracts with local suppliers, and ensure consistent product quality.
Equipment Needs:
Computer with supply chain management software, communication tools for interacting with suppliers, and access to market data on ingredient availability and pricing.
Facility Needs:
Office space with access to supplier information, inventory records, and communication channels for coordinating with suppliers. Access to the shop floor for monitoring inventory levels and product quality.
7. Customer Experience Manager
Contract Type: full_time_employee
Contract Type Justification: A full-time Customer Experience Manager is important to create a welcoming and informative atmosphere, train staff on customer service, and manage customer feedback to enhance brand resonance and loyalty. This role requires consistent effort and dedication.
Explanation:
To create a welcoming and informative atmosphere, train staff on customer service, and manage customer feedback to enhance brand resonance and loyalty.
Consequences:
Poor customer service, negative brand perception, and failure to build customer loyalty.
People Count:
1
Typical Activities:
Training staff on customer service, managing customer feedback, creating a welcoming atmosphere, resolving customer complaints, and building relationships with customers.
Background Story:
Sofie Olsen, a Copenhagen native, has a passion for creating exceptional customer experiences. She has a background in hospitality and customer service, and has worked with various businesses, from restaurants to hotels. Sofie is highly empathetic and communicative, with a strong focus on building relationships with customers. She's skilled in training staff on customer service and managing customer feedback. Sofie is relevant because she can create a welcoming and informative atmosphere, train staff on customer service, and manage customer feedback to enhance brand resonance and loyalty.
Equipment Needs:
Computer with customer relationship management (CRM) software, communication tools for interacting with customers, and access to customer feedback data.
Facility Needs:
Dedicated workspace with access to customer data, communication channels for interacting with customers, and a comfortable environment for training staff on customer service.
8. Community Liaison
Contract Type: part_time_employee
Contract Type Justification: A part-time Community Liaison is sufficient to engage with the local community, build partnerships with local businesses, and manage social media presence to promote the shop and enhance its brand image. This role can be part-time or combined with marketing responsibilities, allowing for flexibility and cost-effectiveness.
Explanation:
To engage with the local community, build partnerships with local businesses, and manage social media presence to promote the shop and enhance its brand image.
Consequences:
Lack of community support, negative publicity, and failure to build a strong brand image.
People Count:
min 0.5, max 1, depending on the extent of community engagement activities and social media management. This role could be part-time or combined with marketing responsibilities.
Typical Activities:
Engaging with the local community, building partnerships with local businesses, managing social media presence, planning events, and promoting the shop's brand image.
Background Story:
Nikolai Mortensen, from Helsingør, Denmark, has a background in communications and community engagement. He has worked with various non-profit organizations and local businesses, building relationships with community members and promoting their initiatives. Nikolai is highly communicative and outgoing, with a strong focus on building trust and fostering collaboration. He's skilled in social media management and event planning. Nikolai is relevant because he can engage with the local community, build partnerships with local businesses, and manage social media presence to promote the shop and enhance its brand image.
Equipment Needs:
Computer with social media management tools, graphic design software, and communication tools for engaging with the local community.
Facility Needs:
Dedicated workspace with access to social media platforms, community event calendars, and communication channels for interacting with local businesses and community members.
Omissions
1. Lack of Dedicated Social Media Manager
While the Brand & Marketing Strategist manages social media, a dedicated Social Media Manager could focus specifically on content creation, community engagement, and monitoring social media trends, which is crucial for the 'provocative marketing' and signature item's success.
Recommendation:
Consider allocating a portion of the Community Liaison's time or hiring a part-time Social Media Manager to focus specifically on social media content and engagement. This could be a junior role or a recent graduate with strong social media skills.
2. Missing Role for Recipe Testing and Quality Assurance
While the Executive Chef handles recipe development, a dedicated role or task assignment for recipe testing and quality assurance is missing. This is important to ensure consistent product quality and customer satisfaction, especially with the focus on unique, in-house recipes.
Recommendation:
Assign a portion of the Operations Manager's or a senior kitchen staff member's time to oversee recipe testing and quality assurance. Implement a standardized recipe testing protocol and gather customer feedback regularly.
3. Absence of a Dedicated Customer Service Role During Peak Hours
While the Customer Experience Manager focuses on overall experience, there's no specific mention of dedicated customer service staff during peak hours to handle inquiries, orders, and complaints efficiently. This can impact customer satisfaction and operational efficiency.
Recommendation:
Train all operations staff to handle basic customer service inquiries and designate a specific staff member to focus on customer service during peak hours. Implement a system for tracking and resolving customer complaints promptly.
Potential Improvements
1. Clarify Responsibilities Between Brand & Marketing Strategist and Community Liaison
There may be overlap in responsibilities between the Brand & Marketing Strategist and the Community Liaison, particularly regarding social media management and brand promotion. Clarifying these roles will improve efficiency and avoid duplication of effort.
Recommendation:
Clearly define the responsibilities of each role, with the Brand & Marketing Strategist focusing on overall marketing strategy and campaign development, and the Community Liaison focusing on local community engagement and social media presence. Create a RACI matrix to clarify roles and responsibilities.
2. Enhance Collaboration Between Executive Chef and Supply Chain Coordinator
Close collaboration between the Executive Chef and the Supply Chain Coordinator is crucial for sourcing high-quality, local ingredients and ensuring consistent product quality. Improving communication and coordination between these roles will optimize the supply chain and product development processes.
Recommendation:
Establish regular meetings between the Executive Chef and the Supply Chain Coordinator to discuss ingredient sourcing, quality control, and inventory management. Implement a system for tracking ingredient availability and pricing.
3. Formalize Feedback Loop Between Customer Experience Manager and Operations Manager
The Customer Experience Manager gathers customer feedback, but a formal process for sharing this feedback with the Operations Manager to improve operational efficiency and product quality is not explicitly stated. This feedback loop is essential for continuous improvement.
Recommendation:
Implement a system for the Customer Experience Manager to regularly share customer feedback with the Operations Manager. Use this feedback to identify areas for improvement in operational processes, product quality, and customer service.